Questions with Hints to Answer the Assignment
1. You are the marketing director of Citibank, your bank is making huge profits globally in the consumer banking division, your organization now wants to cut back on consumer banking and wants to focus on business-to-business segment. What type of strategy is it? Create a strategic plan for the disinvestment? How will you handle employee reactions, anger? Prepare a communication strategy. (10 Marks)
Answer – This question is related to chapter 6 (name: Strategy Formulation Corporate Strategy) from the Book Strategic Management of NMIMS.
- Introduction to Retrenchment Strategies
- Write down about Turnaround Strategy
- Describe about Captive Company Strategy
- Brief about Divestment Strategy
2. The IPL has never missed a season. Despite the Pandemic the IPL organized its seasons in the UAE. In the past the IPL has organized its event in South Africa. Why would IPL be so insistent on continuing with its seasons despite the challenges it faced? Do you think the IPL brand would have been tarnished had a couple of seasons got missed ? Would missing a season impact the IPL brand. Analyze and evaluate. (10 Marks)
Answer – This question is related to chapter 4 (name: Organisational Analysis and Competitive Advantage) from the Book Strategic Management of NMIMS.
- Brief about brand and corporate reputation
- Explain in brief about Analysis and Evolution of IPL Brand.
3. You are the head corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of India with the Pandemic hitting hard at the theatre business with prolonged shut downs business has been badly hit. Along with this consumer sentiment has been dampened deeply.
a. As the company’s head of strategy what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world. Create a strategy plan.
Answer – This question is related to chapter 1 (name: Basic Concepts of Strategic Management ) from the Book Strategic Management of NMIMS.
— Describe about the Strategy in brief.
— Explain about three type of Strategy With the help of Diagram.
• Corporate Strategy
• Business Strategy
• Functional Strategy
b. How would you reposition your company’s brand in the future? Create two new products for your theatre chain which can ensure relevance and protect the company from unforeseen circumstances. (5 Marks)
Answer – This question is related to chapter 5 (name: Strategy Formulation: Business Strategy) from the Book Strategic Management of NMIMS.
Discuss about Hypercompetition and Competitive Advantage Sustainability
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