1. Which of the following is an attempt to change an audience’s attitudes, beliefs, or actions?
a. Persuasion
b. Planning
c. Analysis
d. Motivation
e. Psychographics

2. Marketers use quantifiable characteristics known as ____ and psychological characteristics known as ____ to help them understand the needs of an audience.
a. social graphics, intuitional data
b. demographics, psychographics
c. crowdsourcing, regionalism
d. psychometrics, cryptography

3. Which of the following should be incorporated into a persuasive message to make it as effective as possible?
a. Demographics
b. Audience’s interest in being motivated
c. Audience’s desires and interests
d. Issues of safety and security
e. An authentic expression of appreciation

4. Which of the following are quantifiable characteristics about audience members?
a. Psychographics
b. Affiliation
c. Self-actualization
d. Demographics
e. Physiological requirements

5. When you’re writing a persuasive message, you can encourage a positive response by
a. using polite and positive language.
b. taking steps to establish your credibility.
c. understanding and respecting cultural differences.
d. all of the above.

6. Which of the following is an example of demographic data you can gather about your audience?
a. Personality
b. Attitude
c. Lifestyle
d. Cultural expectations
e. Education

7. Which of the following is not an example of demo￾graphic information?
a. Age
c. Lifestyle
d. Income

8. Which of the following is an example of psycho￾graphic information that can be determined about an audience?
a. Age
b. Attitude
c. Gender
d. Occupation
e. Education

9. Personality, lifestyle, and attitudes are assessed through
a. demographic surveys.
b. psychographic studies.
c. inkblot tests.
d. examinations of census data.

10. Which of the following is a measure of the combination of forces that drive people to satisfy their needs?
a. Demographics
b. Psychographics
c. Motivation
d. Appeal
e. Self-actualization


Please click here for the MCQ’s for chapter 6 – A. Writing Negative and Persuasive Messages 

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