1. Why does writing for social media need a different approach to writing than for traditional media?
a. The relationship between the sender and the receiver is different
b. Companies are integrating social media to external communication practices
c. Companies use social media internally, not just externally
d. There is an increase in word-of-mouth communication
e. The communication is less like a conversation than in the past

2. In the social media landscape, companies that ____ are likely to be ignored.
a. talk with customers, not at them
b. use a conversational approach
c. take a “we talk, you listen” approach
d. help customers gain a voice in the marketplace

3. Which of the following is one of the greatest appeals of social media?
a. Improved sales pitches
b. The feeling of conversation
c. Fewer rumors in the marketplace
d. Less interaction between users
e. The ability to eliminate concise, specific headings

4. When you’re writing content for social media,
a. write in a corporate voice.
b. write informally, but not carelessly.
c. write from an objective third-person point of view.
d. don’t worry about revising or proofreading what you’ve written.

5. What is a primary reason people join a social network?
a. News
b. Sales pitches
c. Interaction
d. Lectures
e. Blogging

6. Best practices for communicating via social media include all of the following EXCEPT
a. thinking before you post.
b. getting involved and staying involved.
c. writing informally, but not carelessly.
d. using a “hard sell” to promote goods and services.

7. Which of the following writing styles is most appropriate when creating content for social media?
a. Witty, with lots of wordplay
b. Texting
c. Formal
d. Informal
e. Nonconformist

8. If a customer uses the comment feature to criticize your business blog, you should
a. respond promptly, honestly, and professionally.
b. ignore the criticism unless the critic is incorrect.
c. take verbal potshots at the critic’s integrity.
d. let blog readers know that you won’t tolerate criticism.

9. How should headlines be developed for social media?
a. They should be mysterious and leave the reader wanting more
b. They should use clever wordplay that challenges threader
c. They should be engaging and detailed
d. They should be casual and incomplete
e. They should be concise, specific, and informative

10. Effective headlines for social media messages are
a. clever and witty.
b. pithy and enigmatic.
c. brainteasers with a twist of irony.
d. concise, specific, and informative.


Please click here for the MCQ’s for chapter 5 – Writing Routine and Positive Messages

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